With so many website solutions floating around, you may become overwhelmed with all the possibilites. If you’re looking to grow your online presence then you’ll definetly want to continue reading my 10 Reasons Why You Should Use WordPress to grow your online presence. WordPress is used by millions of people and almost every day new people are joining the community by creating their first WordPress powered websites. The reason why people quickly adapt to the platform is because it is fairly easy to use. I’ve outlined below other great reasons why you should too.
The most popular CMS in the world
WordPress holds the largest CMS market share by far, and currently accounts for over a quarter of all websites. As a result, many users are already familiar with the WordPress CMS, requiring less staff training when building a new site.
Open Source with room for expansion
WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. There are more than 50,000 WordPress plugins (often free), such as slideshows, contact forms, SEO optimization, etc.
Designed for anyone, not just developers
Before WordPress became a popular CMS for website development, it was developed for non-tech savvy bloggers. So, most of the user-interface components are easy to use, and there are written and recorded manuals available for easily learning how to use WordPress functions. Once installed, you can start creating and publishing blogs and pages, and making custom configurations without any coding.
Doesn’t matter you are a developer or not. Customizing your website through coding in not mandatory. All settings are provided in a control panel under WP dashboard. The dashboard is quite user-friendly simple interface makes it possible to customize most of the elements of your website in an easy manner. Alternatively, if you are a coding expert, you can customize a theme by editing its codes.
However, if you prefer, I can handle all the complexities of setting up and customizing your website; all you have to do is to update the content on pages, posts, widgets, etc.
By design WordPress is very SEO friendly, and you can make it even more SEO friendly by using WordPress SEO plugin. Google and all search engines show and rank websites in search results on the basis of various predefined parameters. The more parameters you fulfill, the better your website ranks in search results.
- Fast Loading Speed: The loading speed of a website is also influenced by your CMS.
- XML Sitemap: Easily generate and submit sitemap to search engines. It helps them recognize the structure of your site content.
- Navigation: Navigation becomes very robust with menus, drop down menu functionality, tags, categories, and tons of widgets provided in WordPress.
- Image Optimization: Adding Title & Alt Tags in images takes no time. So you don’t feel any burden to optimize your images for good ranking of your post/page.
- Social Media Integration: Search engines give importance to sites getting good traffic from social networking sites.
- User Experience: Fully optimized to work good on multiple devices, browsers, and systems. In fact, themes coming in are are also fully responsive.
Lower setup and maintenance costs
WordPress is a free software, this means you are free to download, install, use and modify it. You can use it to create any kind of website you can imagine.
There are thousands of themes and even more plugins available for free. You can download, install and use them on any website to expand the functionality of your website. My favorite is the DIVI theme.
To run WordPress, all you need is a domain and web hosting. I recommend using either Bluehost or SiteGround. If you are an agency, Flywheel is a great option for you. Additional costs would be commercial WordPress themes. However, you are not required to use them as I mentioned, there are thousands of free themes that are customizable to give you a unique website.
Easy To Manage
WordPress comes with built-in updater that allows you to update your plugins and themes from within your WordPress admin dashboard. It also notifies you when there is a new version available, so you can update it by just clicking a button. You can keep all your content safe by setting up automated regular backups.
Safe and Secure
WordPress is developed with security in mind, so it is considered quite safe and secure to run any website. However, just like the real world, the internet can be an uncertain place. There are many plugins that monitor and fix security threats and we highly recommend using them.
Can Handle Different Media Types
Using WordPress you are not just limited to writing text. It comes with built-in support to handle images, audio, and video content. You can also use for document or file management. You can embed YouTube videos, Instagram photos, Tweets, and Soundcloud audio by just pasting the URL in your post.
Ways to use WordPress
Today, they are more than a blog publishing platform. It has a lot of versatility and gives you full flexibility to create any type of website. The possibilities are only limited by your imagination.
- eCommerce Website
- Content Management System (CMS)
- Rating Website
- Service/Appointment Booking
- Video Collection Site
- Membership Site
- Classified Ads
Large Community Helps In Troubleshooting
For any WordPress related issue, you can search the web or WordPress has a massive community of active users and developers. Its well-maintained support forum contains millions of queries and solutions to troubleshoot problems.
Apart from its official forum, there are number of other dedicated forums run by developers where one can ask queries and get solutions.
I hope this article answered your question about why you should use WordPress. The best way to experience its true power is by using it. Give it a try, and let me know what you think.
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