As with any blog post, you spend many hours doing all that you can to polish it and make it absolutely perfect for your readers. You research, write, edit and write some more. All of your blog images are ready to go. Finally, you feel that everything possible has been done, so you hit the PUBLISH button and wait. Well, guess what! If you want readers to actually see your post, you still have a lot of work to do. You have to promote your blog post.
You have to let the world know that you HAVE a blog post and that you have a BLOG. That takes PUBLICITY. You have to expose the world to your blog.
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Here are 17 great ways to promote your blog post:
1. Get Started With Pinterest
If you’re not using Pinterest, you’re missing out on a TON of traffic.
Pinterest is my favorite way to get consistent and reliable traffic to this blog. I only started really concentrating on my Pinterest strategy this year and it’s already bringing me hundreds of visitors to my site every day. And the numbers are increasing daily! Join my Deep Dive Into Pinterest course to find out how you can make it work for you too!
2. Use Tailwind Tribes
Tailwind Tribes consist of like-minded groups of trusted peers helping each other grow their Pinterest reach and traffic. They do this by helping each other to discover the best new content for their audience while amplifying the reach of each other’s content. Just think of it as I’ll scratch your back if you scratch mine. Everyone can benefit from using Tribes, whether you are a seasoned pinning machine or you’ve never touched a Pinterest board in your life.
Just look at my stats, 6.5 million reach isn’t bad! If you’re looking for a Tribe to join, I’d love to have you. You can check it out here.
3. Participate In Facebook Share Groups
Just like Tailwind Tribes, Facebook Share Groups are all about sharing each others content for maximum exposure. There are tons of them out there to join, all you need to do is conduct a search using keywords associated with your niche or phrases such as grow your blog. I’ve also, just started one dedicated solely to Pinterest, you can request to join here.
4. Send Out An Email Blast
So you do need to get traffic in the first place to collect a decent size email list BUT once you start building your list, you have readers instantly ready to read your latest blog posts.
Instead of spamming your email list every time you write a new post, try doing a roundup every month of your latest blog posts or if you are using AWeber, you can use their blog blast feature so that anyone that has signed up for your newsletter will receive new posts directly to their email as soon as you’ve published them or what ever schedule you set, without you having to lift a finger.
5. Facebook Page
Facebook may have changed its algorithms over the years and made it harder for business pages to be seen but it’s still a very relevant source of traffic and is invaluable to my blog! It helps people keep updated with your posts but it also allows them to engage with you. Link to new blog posts (make sure you write an interesting caption instead of just dumping the link, as this works much better and people seem to comment more), share behind the scenes, share pictures, ask your readers questions, post some shareable content that will get your page and it turn, you blog, seen! You can check mine out here.
6. Facebook Groups
My favorite thing about Facebook are Facebook Groups. Facebook Groups are not only a place to share your blog posts, but also build relationships with readers and potential readers.
I would start by joining Facebook Groups that my ideal reader is joining. This way I can make sure that I am promoting my blog posts to the right kind of people and I am not wasting my time. Groups usually have daily threads where you can share blog posts, so don’t go spamming. Stick to the rules! If you’re interested in joining my group, you can do so here! I think we’re pretty awesome!
Building a user base is essential if you want to be seen more here. If you ever mention or link to any other blogger, then Twitter is the best way to let them know that. They’ll probably retweet it with their thousands of followers and you’re likely to gain a few new ones because of it!
I know what you’re thinking, who uses Google+? But it is Google and don’t we all want to rank on Google. I literally spend no time on this. When ever I publish a blog post it is pushed out to Facebook, Twitter and Google+ automatically. Done. That’s it.
I’ve noticed that when I tell a short story or experience in my captions people engage more with my picture. If I add a call to action at the end of the caption people click more the link in my bio. So next time when sharing a blog post through an Instagram post, make sure you connect your blog post with an experience or a story and finish with a powerful call to action.
Bloglovin’ is literally a directory of bloggers and blog posts that you can follow and it’s awesome. It helps people follow your blog and get updates on all your blog posts, which will help keep readers coming back if they enjoy your work.
Flipboard is another traffic machine that can make your site crash. Working is simple, you create related boards and submit your articles. Other users will see them while flipping around.
12. Comment On Other’s Blog
Leaving meaningful comments on blogs has proven to be a great way to drive traffic to your blog as well as connect with other bloggers. Just be sure to write more than “great post” and don’t include links in your comment unless you are asked or you may be marked as spam.
13. Interlinking Post
This has been huge in helping to lower my bounce rate. As you talk about relevant ideas in your new content, don’t be afraid to link to older blog posts! This not only gives you more clicks on the site, but helps the reader go a little bit more in-depth into an idea you’re discussing without having to write a book about it on your current blog post.
14. Join Discussion Forums
Discussion forums like Quora and Reddit are good options to build your online authority; to promote your blog post and your brand.
Guest posting is when you write a post for another blog. This is an amazing way to get a genuine backlinks and exposure to their readers. Guest posting not only helps to promote your blog but also gives an opportunity to increase your you followers.
16. Email Signature
Add your blog link, as well as your social media links into your email signature. As a blogger, you will send lots of emails, so don’t miss out on potential traffic!
Quora is the world’s leading Q&A site, and people from all over the world ask questions and look for answers here.
One simple strategy is to find questions with less than 5 answers but thousands of views. Write an answer which is more detailed and better than the rest, which should quickly make your answer go to the top.
Now that you’ve implemented these great strategies to promote your blog post, tell me which is your favorite, either from this list or one that I forgot to mention here in the comments below.