Because you don’t want just ANY traffic, you want engaged ideal customers showing up to your website, being completely wowed by your content and then signing up for your e-mail list!
How do you do that? I’m glad you asked!
Step 1: Understand your audience.
Before you start to write, have a clear understanding of your target audience. What do they want to know about? What will resonate with them?
Step 2: Decide on a Post Format
- List-based Post: 5 ways to get picky eaters to love their veggies
- Curated Collection Post: 10 kid friendly veggie dishes
- SlideShare Presentation: 5 kid friendly veggie dish makeover (with pictures)
- News post: New study shows X% of kids don’t eat enough vegetables
If you’re having trouble coming up with topic ideas, check out this out.
Step 3: Write (and make it captivating).
First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.
Then describe the purpose of the post and explain how it will address a problem the reader may be having.
Step 4: Edit/proofread your post, and fix your formatting.
You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it.
Step 5: Create Your post images.
You’ll need to create at a minimum a blog header and your Pinterest pins. Make sure you choose a visually appealing and relevant image for your post. I use Canva to create all my images. It’s easy to use and they have a free version! Here’s a quick overview I did on YouTube.
Don’t forget to create multiple pin images for maximum sharing power!
Step 6: Insert a call-to-action (CTA) at the end.
At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc.
I hope these six simple steps will help you create killer content for your blog like a boss.
Download my Blog Post Brainstorm Checklist as an additional blogging resource.