Pinterest is fast becoming my favorite way to direct traffic to my website. Which in turn means more page views, more sales and more money! During this post, I’m going to show you how to create the perfect Pinterest profile and give you the start you need to grow your business!
Your profile is your first impression with a potential reader and you only get one chance to make a great first impression. That reader is going to get a glimpse of who you are and what you represent, so you need to stand out and that is why you need to create the perfect Pinterest profile.
I’m going to show you the nitty-gritty on how to create a profile that will convert those viewers into followers!
Elements to Create the Perfect Pinterest Profile
Your Profile Picture
One of the easiest over looked elements to the perfect pinterest profile is your picture. Seems easy enough, right? Your profile picture appears at the top of your profile and on your pins, boards, comments and messages. Your picture should be friendly and engaging. You want to draw people in. Try to pick one that has natural light that is clean, crisp and bright. One that will make your viewers happy.
If you are a larger business, you can use your logo if you think that’s how your viewers are more likely to recognize you, but if you are a small business or blogger, they are more likely to connect better with a picture of you.
Your Business Name
When you start thinking of Pinterest as a search engine and not a social media platform, then it’ll become even more apparent to you how important it is to use keywords throughout your Pinterest profile. One of the first places you’ll want to optimize is your business name. Here are two options you can use when filling out your business name. Keep in mind here, you only have 30 characters, so make everyone count!
- Name + name of blog [ex: Lori Riddle + The FitFilledLife]
- Your name or blog name – keywords [Lori Riddle + Pinterest Geek]
Your Username Name
I didn’t use to put a lot of thought into my username and it’s still an area that needs some cleaning up for me. That being said, some key points to keep in mind when setting up your username is to keep it the same username on all platforms. Your Pinterest username should be the same as your Facebook username should be the same as your Twitter user name and so on. This way your followers will be able to find you and recognize you no matter where they are.
Next use typical spellings for your user name, not get cute here. You don’t want to make your fans guess how to spell it. Make it memorable. Again, an area I need to work on! Also, keep it short and sweet, between 5 and 15 characters is best.
160 characters is all the real estate you have here, so again every word counts! Don’t forget, Pinterest is a search engine, so think about what words would people use to find you.
- Convey who you are, be personable
- Include who you help and what they can expect
- If you have room and it makes sense, add a call to action with a short link here to direct your followers to your email list.
Of course you need great content or all this will be for not. If you need help getting started, download my FREE Blog Post Brainstorm Cheatsheet!
Let’s be friends on Pinterest!