Successful Email Marketing Strategies That Work
Ask any successful business owner and she’ll tell you, the faster you can move a potential client from the “prospect” side of the ledger to the “buyer” side, the higher your profit margins will be. That’s why millions of dollars have been spent studying successful email marketing strategies, client onboarding methods, follow-up contact, and more.
As an online entrepreneur, you have the same powerful tools at your disposal that much larger companies enjoy, but if you’re not taking the best advantage of them, you’re leaving money on the table.
The most powerful of these tools? Your email follow-up sequence. While the “know, like and trust” factor is important when it comes to making sales, it’s also worth remembering that new subscribers are highly likely to take action. Even if they’ve only just met you, a well-designed follow-up sequence can quickly:
✔ Establish you as the leader in your market
✔ Provide proof of concept
✔ Solidify that “know, like and trust” element
✔ Turn browsers into buyers
With these successful email marketing strategies you will be able to:
✔ Define Your Dream Client
✔ Know Your Follow-up Goal
✔ Opt-In Incentives—Giving Your Dream Client What She Wants & Needs
✔ Map Your Funnel
✔ Stick to the Right Balance Between Information and Offers
✔ Write Clickworthy Subject Lines
✔ Craft Compelling Calls to Action
✔ Put Your Email Campaigns on Autopilot
✔ Test, Track, Tweak & Improve
The key is to present an irresistible flow that leads naturally from one step to the next, making each offer along the way—whether free or paid—a “no brainer” your reader would never consider rejecting. In fact, she’ll anxiously await your next email (and the next, and the next) and happily fill her virtual cart with your latest products and services.
And all because you’ve designed an email follow-up she’d be foolish to ignore.