Five Mistakes that Are Killing Your Online Business’s Visibility
You’ve probably heard it many times, and as a tech expert, I’ve seen many of my clients flying blind and making uninformed decisions, just because they didn’t pay attention or measure their signs of progress.
When you have an online business, it’s really easy to fall into the trap on doing and creating, without ever checking your progress.
There are many things to consider and tools you have at your disposal when you run an online business, no doubt about it, but ignoring your when you ignore your stats and data you may be just spinning your wheels.
Note: This post does contain affiliate links in which I would receive a small commission if your were to purchase at no additional cost to you. I only endorse products that I use and love.
Take your online visibility: do you have any idea about how visible your business is?
- Do you know where do you get most of your traffic from?
- Do you know if your content is attracting the right clients?
- Do you know if your sales funnels are converting?
If you don’t know the answers to these questions, you could be wasting your time.
You may be putting a lot of effort in to your Facebook page and groups and getting engagement, but no clients.
If you don’t track this tendency, you can’t improve your content.
Or maybe you’re posting your content in ten different Facebook groups with the hope to drive traffic to your website, but..are you sure it’s working?
If you don’t track the incoming traffic, you may be losing hours of your precious time on a useless strategy.
Are you guilty of any of these Five Mistakes that Are Killing Your Online Business’s Visibility?
1) You aren’t tracking the engagement on your social media posts.
You have no idea what’s performing well and what isn’t.
If you don’t track how many people engage and share your content, you won’t have a clue about how many people you’re reaching, nor you have no idea about the content that’s working best for you.
How to solve it: keep an eye on the stats of your social media every month, and check reach, comments, likes and share.
What has the best interaction? Why? Keep up with those posts and understand why the worse performing posts get so little interaction and rewrite/rework them to perform better.
2) Your brand in inconsistent.
The online space is noisy. If your business isn’t recognizable, you risk your content getting lost in the feed.
If you always use a different format, font, colors, style of the images, filters, etc you’re making it hard for your followers to see and recognize your content, it doesn’t grab their attention, and ultimately it flows away, swamped by a ton of other photos and blog posts.
How to solve it: be consistent with your brand. Use always the same fonts, colors, filters for your images, and create a template for your pins/images on social media: not only makes your content immediately recognizable, but it saves you time, too.
3) You improvise your content by posting it daily and don’t batch/schedule it in advance.
Some of my clients like to create content every day because they want to see what the inspiration brings them.
The problem is that sometimes they aren’t inspired at all and can’t come up with anything, so, if they manage to create any content at all, it’s lacks the usual spark and drive.
By scheduling time to create all your content for the month/week ahead, you can schedule in advance your content, so you can be more strategic in terms of what kind of content goes out (in case you have a launch or special promotion coming up).
An extra thing that comes as a positive outcome of batching+scheduling, is that you have more time every day to log in and engage with your followers and create a relationship with them.
How to solve it: Batch and schedule your content for the next month/week and use the time you win to engage in conversations with your followers. I use SmarterQueue for all my scheduling. What a time saver!
4) You constantly create new content.
Every week you create new content, but what about the tons of blogs you already have? You’ve put a lot of efforts there, so why should they end up forgotten on your blog?
Instead of writing new posts every week, what about turning what you already have into something new? You can repurpose your blog post and turn it into a short social media post, or a snippet that links back to your blog, or into a podcast or a video.
People react and enjoy different types of contents: I may like more a quick video with captions, but someone else may like more to listen to podcasts. This way you reach your audience and make sure you are appealing to their different tastes, plus, you save yourself tons of time because you don’t need to create new content.
How to solve it: Repurpose your existing content! Don’t overdo and overwhelm yourself, though! Ask your audience what they prefer consuming: if you write blogs, you could turn them into podcasts or infographics.
5) You have no idea of where your website visitors are coming from.
You totally ignore Google Analytics, so you have absolutely no clue if all the time you’re investing in LinkedIn is actually paying back by bringing people to your website.
At the same time, you don’t invest even 5 minutes on your SEO, so when people google your name, your awkward Facebook photos from that school reunion comes up before your professional photo shoot.
How to solve it: Install Google Analytics and track the traffic once a month. See what platform/website is bringing more traffic in. Is it Facebook over Pinterest? Is it that guest blog over that other podcast interview?
For the SEO: Install Yoast SEO and when you publish your next blog post, invest 10 minutes and rename your photo(s) with the blog’s keyword before uploading it on WordPress, and add your chosen keyword to the title, meta description and url.
These are all mistakes that you can easily solve by investing an hour or two every month and check your statistics.
It doesn’t have to be complicated or expensive: you know that I hate paying for things that I can get for free and I prefer keeping things easy: so a simple spreadsheet will do the work, and after 3 months when you can start seeing results, you’ll have an idea of what’s working and what isn’t.
At that point, it will be easier to take action on what you learned!
Now, I know all this may sound confusing to you if tech isn’t really your cup of tea, so, if you want me to show you how to do it or just do it for you, check out my What the Tech? services.