How to Launch a Mom Biz | The FitFilled Life

Are you a mom with mad skills? Do you wonder how you can turn your talents into income? Many a mom has taken to the Web to offer something special to the world that will allow her to work from home. These busy, savvy moms have found a way to contribute to the household finances while at the same time being available to her family. Just think, with a little bit of ingenuity and a whole lot of gumption, you could be one of them.

If you’ve never before or are only just now thinking about what type of mom business can be right for you, relax and let the ideas flow. You have any number of directions to go in and the internet makes it all possible.

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link!*

Maybe you’re getting back into a working frame of mind after spending a decade or so as a stay-home mom. Or, you could be looking to supplement your partner’s income while still managing to look after the children. Are you an empty nester getting weary of the same old routine? As a business minded mom, you have many options and directions to go in. Best of all, it’s all scaleable according to your availability and preference for how often you want to work.

 

What Type of Mom Business Can You Launch?

The idea of making money as a stay-at-home mom holds infinite appeal, especially in today’s ever-changing world.

Let’s get started with a brainstorm on the types of businesses that can be run from home.

First and foremost, most of the work that you do from home should be conducted via the Internet. Moms who stayed at home prior to the information age did not have this option. So consider yourself extremely fortunate for a bounty of incredible tools and a global connection at your fingertips.

Here are some good examples of work-from-home (or wherever) businesses that you can run primarily via internet using any combination of your home computer, laptop and smart phone as necessary:

  • Bookkeeper
  • Business or marketing coach/consultant
  • Counselor or therapist
  • E-Commerce
  • Freelance writer
  • Graphic designer
  • Health coach
  • Internet Marketing Expert
  • Virtual assistant
  • Web developer

(And many similar offshoots of these types of professions)

These particular business models work so well for the online landscape because most of the daily tasks you’ll handle can be managed virtually via computer. In fact… let’s face it. In-person occupations and businesses of these kinds are on the way to becoming extinct. So if you get going with building your online presence as one of the above experts, you’ll be well ahead by the time the rest of the world officially catches on.

Any one of the above, or similar virtual business models make the perfect stay-home mom work solution, thanks to the flexibility and freedom. You can work as many or as few hours as you like. You can take on a full client roster, or dial down the intensity to working for a few select individuals just a few half-days per week.

You can decide that you would prefer to conduct business via your laptop in a cafe if you want to. Or, you can log on to your home computer late-night… or while your little ones take a 2-hour nap in the afternoon.

Tips for Moms Who Want to Launch a VA (Virtual Assistant) Business

You may have her the term VA and wondered if it is something that you can offer as a mom working from home.

Virtual assistants serve their clients in a largely administrative fashion. However, if you think of an admin assistant from generations past, you probably associate that title with typing, filing, making appointments and handling customer calls.

Today’s tech savvy virtual assistant or VA as they’re known, will require a bit more of a computer-based skill set. Think of all the people who require assistance with computer-related tasks in order to run their own company or conduct business of any type. Anyone who has a hands-on business where they’re out working in the field or busy running around all day isn’t going to have the time, patience or skills to log on and start computing when they finally arrive home from work.

Virtual assistant services that you might consider offering, assuming that you’re up to date with your computer proficiency, include the following:

  • Typing business letters
  • Responding to customer emails
  • Taking orders on the phone if applicable
  • Purchasing supplies
  • Managing contact lists
  • Updating your social media page
  • Inputting data into an online database
  • Content management
  • Sending out your email newsletter
  • Invoicing and paying company bills

If you work as a virtual assistant who also handles business for local clients, then you might also take over physical tasks for the people you work for. This could include shopping for supplies at your local retail outfit, purchasing office supplies, running errands, making trips to the post office, and other tasks that an in-person assistant might typically handle.

Another type of a virtual assistant that you might consider working as would be one that handles technology related tasks. Each VA will have his or her own proficiency. If yours includes experience with online marketing and you also possess tech-based know-how, this will enable to you command a higher hourly rate. Tech related virtual assistance is in high demand, much more so than the traditional “typing, filing, taking calls” VA.

Wondering what types of jobs you might handle as a tech VA? Your daily taskload of client assignments could include setting up business blogs, styling blogs, putting an email list in place for your clients to grow their customer base, coding web pages, setting up social media profiles and many other tasks that your web business clients would need assistance managing.

Can a Coach be Your Perfect Mom Biz Opportunity?

Now more than ever, stay-home moms are on the hunt for ways to generate income from the comfort of home. They want flexible hours, remote clients, and the ability to put family as first priority when necessary.

You may have heard about life coaching and business coaching and wondered if either of these could promise an inspiring and lucrative career for you. The first questions to ask are as follows:

  1. Would you enjoy helping clients set and achieve personal and business goals?
  2. Do you possess leadership skills that translate to the coaching occupation?
  3. Does your experience lend itself to business or life coaching?
  4. Do you enjoy helping people?
  5. Would it make you happy to “make it all about your clients?”
  6. Does the idea of working for and with a variety of people, each with their own story and on his or her own path, appeal to you?
  7. Are you a natural cheerleader and accountability partner for others?

The coaching industry has seriously branched out over the last several decades. There was a time when most people did not know the term life coach. Now, this term is fairly common. There was also time when “personal coach” was a prestigious title only granted to those who had completed coaching certification hours. Now, you’ll find more and more entrepreneurs, helping themselves to the title of “coach” in any number of interest fields.

Of course, some letters after your name will increase your credibility by far. With coaching credentials under your belt, you can command a higher income and go after those big-ticket clients. However, being on the internet levels the playing field – which means that if you feel like calling yourself a coach probably no one is going to stop you.

 

What Type of Coaching Can a Mom Offer with Her Home-Based Business?

Years ago when personal coaches were still a relatively new concept, you had your two main categories of coach that you might want to become: life coaches and business coaches. However, these do overlap. In either case, you could easily find yourself working with a client on balancing home and work responsibilities. Generally speaking though, the life coach area would tend to be more broad. Clients of life coaches might choose to focus on any one of a number of areas where they’d like to improve. This could include career, relationships, personal development, goal setting, productivity, entrepreneurship,  stress management, conquering fears, creativity, and so forth. Whereas a business coach would typically only focus on helping clients grow and manage a successful business.

Honestly, the areas that a client would decide to work with you as their coach will largely depend on the areas that you would consider your expertise, and the type of relationship that you have with that client.

So let’s consider the classification of coach as a job title and business model that would best fit with your skill set. We talked about life coaches and business coaches and hybrids of those two.

There are many, many niches and subcategories of coaches. Heck, you could be a coach of just about anything you wanted.

Do you possess strong marketing skills based on past career experience? Marketing coach could work as a functional title for your online business.

Do you hold a degree in art and are you proficient in one or more skills such as drawing painting, designing or something else? There is such a thing as a creative coach – and this career choice provides a wonderful opportunity for you to teach others what you know by way of an online course delivery format. Online courses are only going to increase in demand over the next several decades!

What about a motivational coach? Motivational and self-help experts work with clients who want to improve their lives. It’s not so different from a life coach, but the emphasis might be less about relationships and mental health, and more about setting and achieving goals and developing skills.

As a motivational coach, your typical focus might be things like productivity, time management, organizational skills, leadership and other areas where people want to improve.

A transitional coach could be ideal for someone with a social work background who wishes to dedicate their life to helping people rise up from a difficult situation.

A transitional coach could provide services to newly divorced moms re-entering the workforce, as well as people who are recovering from addiction, or anyone struggling to get back on their feet after a life challenge.

Do you shine in the areas of health and fitness? Is nutrition part of your educational background? Does your career experience include working as a personal trainer or fitness instructor? In any of those cases, health and wellness coaching could present the perfect mom biz scenario for you.

What about a holistic coach? Are you a clinical herbalist? Did you receive a degree in holistic medicine? Did you once work as a registered nurse?

These skills and credentials translate well to the area of holistic coaching. Many people are interested in finding natural alternatives to help them prevent disease and heal their bodies. If this is your calling and strong suit, you have the perfect audience awaiting your knowledge and guidance on the world wide web

 

Can a Mom Make Money Selling a Course Online?

With the world becoming increasingly virtual, online courses present a wonderful way to learn something new from start to finish – meaning to proficiency or even mastery level – without ever having to leave the house.

With colleges taking their curriculum online and grammar and high schools following suit after the quarantine of 2020, online learning is something that the masses are becoming comfortable with.

If you aren’t sure how you could make this work, think of online learning platforms such as Teachable, Rizuku, Shopify and many more like these. These online platforms combine every element needed to manage a business online plus you get the essential teaching component –  shared space to upload course material that your paid customers can readily access via email and a members-only site login.

If you have never explored an online learning platform of this type, the thought may overwhelm you at first. But really, most people are now comfortable logging into a variety of memberships online for every purpose possible. Online purchases also have gone mainstream, with people of all ages pulling out their credit cards too buy things via secure payment on sites like Amazon, Overstock.com and so many more.

As a creative soul, there exists endless potential for you to pick just one of your many interests and niches where your talent lies, and turn your knowledge into a course that people can purchase online. That in itself holds vast potential for your success as a business owner making a good living from the comfort and convenience of home.

If you still aren’t sure what this means, just make a beeline over to one of the above mentioned online teaching sites. Take Teachable, for example. This is a website that combines all of the essentials that you need to do the following:

  • Launch an online school or educational area
  • Develop course material to sell in that space
  • Upload course content such as PDF files, Ms word documents, video files, podcasts, pictorials, quizzes and more, for your students to learn from
  • Collect email addresses so that people who are interested in whatever you teach can sign up to hear from you
  • Share information via your blog which will help position you as an expert
  • Send out email updates so you can continue to connect with your customers and also offer them special deals on your online courses
  • Manage customer memberships and orders directly from your online course area

If you already know your way around technology and also possess a hands-on or technical skill that other people would want to know more about, you will be in good shape to launch a mom biz that positions you as that special expert who offers online courses.

How Does Passive Income Work? Mom Biz Ideas to Bank on

You may wonder about websites and how they make people money. Can a stay-at-home mom spend her off-hours building a website that makes money? What is passive income and how much of it can you generate as a busy mama working from home as time allows?

Consider the following from the website user perspective:

  • Blogs that you add to your Pinterest collection
  • People whose lists you sign up for
  • Experts you follow on Facebook
  • Video personalities who you tune in to learn from

These people are considered experts at what they do, in your estimation –right? Well, consider this from the flip perspective. Who’s behind this creative enterprise? Chances are good that one of your favorite websites or online hangouts is run by a mom sharing her expertise via the internet, working from home, building and communicating and creating as time allows.

Okay… so all of this is starting to sound more relatable as you start to envision that the savvy biz mom making bank from home is YOU. This concept of generating passive income via log via a blog is surely fascinating… but how does it work?

If the concept of passive income evades you, rest assured. You’re not alone. It often takes many explanations and millions of stories and eventual, personal experience with making money via websites, before people finally start to get it.

In considering passive income, let’s use stock image photo sites as an example. We’re talking about those photos that people share online. These are generally either free, or you can access them as a user of the site via a very low monthly payment.

How is this possible? Somebody is creating these images, taking pictures and uploading them to the website. How does this person get paid? Are they working for free?

The passive income aspect of this works in the following way. If you enjoy taking pictures, you can sign up to become a contributor to a stock photo site. You will begin uploading images for acceptance into their collection. As part of your compensation for being a contributor, you will agree on a set percentage of royalty commissions each time someone downloads or purchases a photo that you contributed.

Different factors such as membership levels on the website, number of images that you have contributed, and the amount of years that you have been an active photo contributor all affect the amount that you will receive as an affiliate and contributor to the website.

You may have no interest at all in taking pictures and sharing them online, and that’s perfectly okay if you don’t. This was just meant to serve as a simple example of how passive income works.

 

How Can a Mom Generate Passive Income Via Blogs and Other Online Means?

Now that you have somewhat of an understanding of passive income, let’s take a look at the different types of passive income that you can set up on your blog.

We talked about business moms utilizing their area of expertise to create a niche website. You probably have become quite comfortable with social media. Sharing online now seems natural and easy for you. You might even take shortcuts like dictating content into your phone that you quickly post on the go from wherever you are.

Many internet moms hang out in online groups like those offered on Facebook. Explore the different types of groups to find a wide smorgasbord of interests. Anything from starting your own business, to learning to knit or crochet, to gardening to child-rearing to creative writing to green cleaning and everything in between has potential to become an area where you share your knowledge and generate a resulting income stream, or several of them, online.

Do you readily share content on social media? How much time do you spend typing and talking about your favorite topics?

Why not lock in your expertise and launch a niche blog? Think of your favorites. Love to learn about health and wellness? Do you search for ways to lower stress levels? Think about this. There are people like you – information lovers – who have decided to take content sharing to the next level and hook their content up to money.

If they can do it, you can do it. Why the heck not?

So, what’s your niche going to be? What do you love to read about and think about and talk about? What types of products would make good passive income generators within your niche? That’s something to consider, too.

For example, maybe you love to talk about holistic health. Maybe essential oils is a thing for you. Use the power of a blog and your writing talent to make this your niche of choice. Take pictures and share information to build yourself as an authority in the area of aromatherapy and essential oils for natural healing.

Essential oils makes a great passive income generator because you can easily sign up to become a distributor or rep of any one of a number of products and companies. Even if you don’t go that far with your commitment to essential oils, you have the option of becoming an Amazon affiliate and linking to specific essential oils products. When people buy those products, you make a small commission.

 

Specifics on How to Make Money Online

Okay let’s get more specific about types of passive income. You’re a busy mom, you know you log on a lot to talk and exchange information. You have certain topics that you either received formal education on, or else they have proven to be one of your longtime interests that you have accumulated knowledge of.

You’re thinking about a niche and how you can establish a name for yourself within this field of interest. You might even get a blog.

Definitely do that. Why not? The worst thing that can happen is you spend a couple hundred on a year’s worth of blog hosting and domain name purchases, and end up doing nothing with it. You would have spent that same amount on some random stuff that you purchased at Walmart.

Forgo one trip to Walmart this year, and put the money you save toward blog hosting and a domain name. See what happens. If you decide that you don’t enjoy blogging, you can just cancel your hosting package and go back to doing whatever you were doing before.

We were going to get clear on types of passive income. You might be thinking services, but that’s not really passive. If you’re offering services from your website, that’s certainly a way to make money. But offering services means active income. In that case, you are working for someone and then invoicing them and then they are paying you. So, not really passive. But services can still be part of your game plan to launch an online business and make good money doing it.

True passive income is the kind of income that flows in from passive sources. Think commissions, royalties and those kinds of income. We’re talking about set-it-and-forget-it income.

Affiliate commission is a great example of this. This is when a company sells products online, and offers you a percentage of each sale for telling other people about their products.

Here’s where technology comes in and makes this neat and efficient. There is a way to track whatever clicks and sales come in via your link. All you do is sign up at the company of your choice and activate your affiliate account. You will be assigned an affiliate number or code. Any link to a product that you share via your affiliate account gets tagged with your unique affiliate identification number.

This is brilliant because only in rare cases will there be a need for a human to manually and mentally track your commissions. In the large majority of cases, this will happen automatically thanks to the use of the affiliate code and your own link sharing.

Companies that have affiliate programs such as this also utilize technology that automates everything. So the software is able to track who clicks your link, how many clicks you received per month, which products were clicked on, how many sales were made, and what the total of your commission is. All of that is automatically generated by the company whom you are an affiliate for at a time interval of their choosing. As an affiliate, you might get your payout once per week, once per month, or even once per quarter depending on how things are set up.

Another possibility is that your affiliate payout comes after you reach a certain payment threshold. So you get to log into your member account and watch the numbers go up until the total reaches a certain amount, like $100. At which point, you would get a notification that you are about to be paid.

Another reason this is passive is because it’s done by content sharing. You’re sharing information and you are sharing recommendations to products. And you’re sharing images and you are sharing helpful tips. Those are the types of content that typically go in your blog. It’s more of a soft approach to selling. You are generally not hitting too hard with your content publishing strategy. Instead of pushing products on people, you’re pulling interest by sharing facts that only people who have specifically gone looking for them would want to know.

The exception to this is if you’re actively pitching a product via a sales page. In that case, you might decide to publish a more aggressive sales message. So that is more active rather than passive but each has its place in your online income generating strategy.

Let’s Talk About Pay-Per-Click Income

Another form of passive income is pay-per-click or PPC adds. You’ve probably spotted an article that someone shared on social media and clicked through. You then landed on a new page, typically some type of a niche blog. As you were reading, you noticed a subscriber form pop up and you were asked to sign up for the list so you could hear from this publisher again at a later time.

While this was happening, you might have also noticed some different looking ads coming up in the sidebar, in the top header, or in between the spaces themselves on the article. This is pretty commonplace. So, likely if you make a habit of reading articles online, then this is something you have come across before.

If you think of this from the perspective of the person who is doing the content publishing on a blog consider that the ad is a money maker. The most well-known pay-per-click advertising program is run by Google. You’ve probably heard of Google AdSense. This is an interesting passive income model. It goes like this: People who want their business to show up on the web purchase ad space from Google. They bet on the words (Adwords) that searchers might use to find them.

Bloggers want to make some income without doing much other than posting content. So Google gives these publishers a small percentage (per click) for posting their ads on the blogger’s website.

If you are a person who has a blog, then you can choose to sign up for a Google AdSense account and publish ads that contain your user ID within the code.

When people read the blog articles that you post, they might decide to click those ads that other people have purchased which are now appearing in the sidebar of your blog. If they click the adds, you make money. A small amount nevertheless, but over time this does count as another form of passive income. The downside to this is that the Google ads are actually taking people away from your site. So if you wanted them to stay and sign up for your services, then this type of passive income may not be for you.

A very powerful blog that has a lot of content being published on a daily basis will likely generate a much higher amount of pay-per-click income then someone who blogs just once a month and doesn’t make much of an effort to get their blog out to the masses.

 

Can a Mom Make Money from Home by Posting Product Recommendations?

Another form of passive income flows In from the sale of information products.

The term “information products” refers to ebooks, guides, webinars, podcasts, online courses, teleclasses, workshops and things like this.

The concept of signing up for an affiliate program to promote such products is really the same as we talked about with Amazon and sites like it.

However, when you promote other people’s programs you should take a more active approach to recommending them. Where with Amazon products, you can get away with just sharing links inside of your helpful article, or posting Amazon products in an Amazon shop on your website, here you will have to work harder to convince people that this information product you’re recommending is truly worth their money.

Maybe you are a self-care blogger. You spend your working hours sharing information on how people can take better care of themselves.

You might have a friend who is in the health coaching field which is a neighboring niche of yours. You don’t work as a health coach but she does. This crosses over into your field of self-care.

So when your friend announces that she is launching a course, it might be a good idea to sign up as an affiliate if she happens to run an affiliate program. You can then talk up your friend’s coaching program and publish that information in your own blog along with your affiliate link. Then, if someone signs up, you can earn as much as half or more of the commissions for every sale.

The amount that you earn depends on a variety of factors. But this is a good example of another form of passive income that you can create on your own time while working from home as a mom.

 

What Type of Coaching or Consulting Packages Can You Offer in Your Online Mom Biz?

You’ve probably noticed a large percentage of smart, savvy women online who pitch brilliant looking coaching and consulting packages on their websites and blogs.

What would qualify you to launch a mom biz of this kind, and what steps would you need to take to make this happen?

Again, no matter what your talents, special interests, hobbies and professional experience, whatever you know can fit into a coaching or consulting package that people will want to purchase and learn from you.

Years ago, coaching packages tended to be something that only life or business coaches offered. But now, the web positively explodes with niche experts. Many people who you would not have ordinarily called a coach now position themselves as such. You might think of them as “influencers.” But no matter what you name this, it means that you know enough about anyone topic that others would jump at the chance for to learn from you.

Packaging up what you know into a scalable, sellable format is a really good way to create online income for yourself in your stay at home business role.

Let’s say you’re a writer. In addition to working as a writer, you have some formal training in business writing and copywriting. You’ve even taken some creative writing courses to hone your skill. People usually look to you when they need writing guidance or help.

You feel confident in sharing what you have mastered in your writing career with others who want to get where you are.

A writing course fits itself nicely into the scheme of a multi tiered coaching package. The idea of the tiers is that you get to hit on more than one audience segment which means there is essentially something for everyone at every interest level and price point.

How will you decide what is included in your coaching package deliverable?

If you have trouble figuring out what to offer in your coaching packages, one way to get clear on this is to pay a visit to some coaches who are well established in your field or in a neighboring field.

You probably have certain online experts whose style you appreciate and would like to emulate. Take a look at their coaching packages as advertised on their website. Visit the websites of several experts whose work you admire. Pay attention not only to what is being offered at each level of the coaching package, but overall how they present the content. Take notes on their approach to visual layout, graphic elements, use of headlines and subheads and text treatments.

After exploring the websites of a few different coaches whose work you love, you will have a sense of how coaching plans or product packages are broken down into a variety of elements.

Note here that people who successfully sell things online have basically turned their service into a product.

Think about how you currently price your services and how you invoice. Does this translate to a product format?

As a service provider, you generally agree up front on a set hourly fee. Then you keep a tally of the number of hours worked for a particular client. At the end of the billing period, which might be a week or might be a month or something else, you add up all the hours and then do the math to come up with a total.

People who hire coaches and consultants may shy away from the hourly commitment. They either don’t want to think about investing in your services for the long term and what that might do to their bank account… or maybe they just don’t see the use in working with you in this fashion. Perhaps they want to learn from you, but they don’t really have a need for your services. This is where the coaching packages come in handy.

Your coaching package can have a theme that you teach. So while someone may never have a need to sign up for your hourly services, you might come up with a topic that interests them which you will present in one of your future coaching packages.

How to Write Instructional Course Materials to Sell in Your Mom Biz Online?

If you’ve been thinking about providing a coaching or consulting service, you know that you need some type of written course to be the basis of your coaching packages. The bulk of what you offer should be presented in an e-guide form. This is number one of your multi-faceted package deliverable.

The written content becomes the basis for all other forms of content that you create which relate to and can be offered as part of your coaching package.

This can seem overwhelming at first. But the way around it is to move forward with creating instructional content for your readers to learn from. Are you better at expanding on thoughts, or is it easier for you to chop things down? Because you can work at either method of course content creation for the same end result.

So let’s talk about how to create an e-guide or written course

Ready too create your very first online course to launch as part of your stay home mom business initiative?

Even if you’re in the very early stages of having a mom biz, being inspired to create a course will be a very good thing.

You can launch your course, which could be made up of an ebook, workshop, webinar, or all of the above, at any time. It doesn’t have to be right after you complete the writing part. Part of having a mom business that does well is being able to create content for use in a variety of media forms.

How will you approach writing the course?

If you tend to have a lot of thoughts that spill out of your mind and in no particular order, you can just tackle this project by kicking off the writing and not really worrying about will go where. If you like, you can even utilize the technology of your smartphone and dictate your ideas into Google docs. Amass a library of instructional content which you can then later move around into different sections of your online course.

You can also take the opposite approach. This is useful for people who tend to think in outlines. Start with a main idea for your course. Break that idea down into subcategories of thoughts.

Write an outline of topics to develop. For an example, let’s say this is a gardening course. The course is aimed at first time gardeners so you want to start with the basics.

Part one is gathering all of your materials.

Part two is preparing the garden beds.

Part three is designing the layout.

Part four is selecting plants.

Part five is planting the plants and so forth.

Your outline for whatever topic you choose will become the skeleton of your course content. This is a very effective way to fill in the details of a course. You just keep on making a list of supporting points that help you develop the main point. So your content grows from an organized and logical structure of information.

Once you can no longer outline, you’re down to the part where you create two to three sentences that explain in detail the supporting points that you listed.

After the main chapters and course topics are fully developed, you get to fill in those special elements that make this into learning material. Think about an educational book that you might have been required to read in school period what are the typical features of book content?

Interspersed within the main chapters of your e-guide you might find things like tips and hints in the sidebar, bulleted lists, how-to instructions listed out in numbered ordered steps, chapter summaries, checklists, quizzes, assessments, worksheets, space for journaling and other common elements.

At this point, you should feel pretty good about what you have created. With any luck, you’ll find it enjoyable to add those little special touches listed above. Not only will this depth and credibility to your course, but you’ll get to offer students a more integrated approach to learning.

 

How to Get the Word Out About Your Mom Biz

There has never been a better time to launch an at-home mom online business. We have a plethora of tools within easy reach. Everything is as affordable as you need it to be.

You could decide that you don’t have time to create your own graphics, and so you could pay a premium to have a high-end designer flesh out some branding concepts for you. Or, if you’re developing your mom biz on the fly, then you might forgo the pricey designer and instead opt for a more economical approach.

Online websites like canva.com give you design control at your fingertips if you’re willing to put in the time and to tackle the learning curve.

Your brand will be the first marketing element that works to cement your business into the mind of your ideal client. So you’ll want to make it memorable and you’ll want to stand out. If you’ve already begun to spread a positive message online, that’s fine. But the message will stick a bit better when there is a graphic representation to help people increase recall of your company name and brand.

What about low-cost advertising?

These days, a website is your communication platform. You don’t need to purchase ads in newspapers or magazines. You have the internet to help you get the word out to the exact right people.

Social media and search engines serve as the vehicle for pushing the message out. Search engines act as a word match. Once you get going with routine publishing to your blog, search engines like Google will pick up the content, read it and index it in their massive catalog of information.

Eventually, web searchers will begin to stumble upon the link to your blog that shows up in search engine results.

If you are a faithful content poster, and you take care to add niche specific keywords to your blog post and page titles, you’ll start to get found by people out there who are typing those words into search engines.

How much you spend on this is entirely customizable by you. If prefer to keep it frugal and you have some time for slow growth, you can make a habit of posting a daily tip on your blog, the topic of which would be whatever your readers might want to know.

Another option would be to pay a virtual assistant to handle this task for you. You can jot down some helpful tips in a list format. Send it to your virtual assistant. She can upload articles to your blog… add a title, put in a picture, hit post… and now you have fresh information being carried out to people who want and need your expertise.

Another common method of growing your reach online and getting your company name in front of the right people is email marketing.

You’ve probably been that person searching the web for answers to questions you have on a topic of interest. What came up? Someone’s blog or website? It is also likely that a little form popped up suggesting that you keep in touch and sign up for a list.

Some people believe that email marketing is going out of fashion but this is certainly not the case. When people log into their email inboxes it means they’re getting down to business. Remember that your audience is getting more and more comfortable with the idea of purchasing things online. That includes information products as well as physical products that arrive by mail.

So if you show up there with goodies that they cannot refuse, you will become part of the business that they prioritize in their day.

They may be avidly interested in whatever you sell, and if that is the case then once you announce to them you’re scored them a special coupon discount or a package deal on your services, they will likely jump at the opportunity.

The Mom Biz Learning Curve: Take Some Shortcuts to Success

Work from home moms who are new to the online business game may feel a bit overwhelmed at all of the new information and all of the techniques they must master.

If you need a quick list of essential strategies to get the basics down and move forward with, here it is:

Get comfortable with blogs and blogging. People have a mind block with blogs. Some people think a blog is a diary. Other people see blogs as some high-tech thing that they will never understand. Not ture. If you can write an email, upload a picture, post on social media or log into common programs like MS Word, then it’s not going to be that difficult to switch to a blogging format.

Learn how to get hosting and a domain name for your business. This is not that complicated, but there is a process. If you can get someone who has experience to walk you through this, in a couple of years you could be someone who runs a variety of niche websites for fun and manages to make money in the process. It’s actually really cool. The world is only going more virtual – so it makes sense to keep up with becoming a content creator and also monetize what you put out there.

Get going on list building. Programs like Aweber have everything in place for you to quickly start a new list, create emails that go out automatically, and set up subscriber forms that show up on your website when people visit.

If you’d like to get past the learning curve on this quickly, once again get yourself a VA who can walk you through the steps. Another option is to tear into the video tutorials that are offered on websites like these so you can see the steps that you must take.

Get out there and get noticed on social media. If you’re wondering where the biz moms are, look on Facebook and Instagram and LinkedIn. You’ll find all kinds of entrepreneurs, from crafty moms to marketing moms to doulas to freelance designers and everyone in between. The quickest way to make some good connections is find a great group to join and participate there.

Don’t be afraid to ask questions. Most business owners are super friendly and will jump in to help you in any way that you need. This is the nature of the online beast so don’t be shy!

 

Get Into the Mom Biz Mindset and Prepare Yourself for Swift Success

How fast do you want to start generating income on the web? Believe it or not what stops you is your mental perspective.

Lots of people start out with a shaky self-esteem when it comes to online business. They’re so used to working for someone else or staying home with their kids that they haven’t made the emotional investment. Basically, they don’t believe in themselves and don’t see themselves as a successful entrepreneur.

Once you past the mind block, you can start declaring yourself an expert on whatever it may be. Maybe you teach classes on how to make muffins and cupcakes. Once you do this a handful of times, your confidence will grow and you will be more likely to let other people know that this is your area where you shine.

Another thing you can do to boost your confidence and motivation levels is surround yourself with high achievers. Until you shift into a more upbeat social environment, you probably won’t realize just how negative the people are in your daily life. These are people who let others call the shots for them and so all they know how to do is blame and complain.

The world of entrepreneurs is very different from this. Generally, you’ll find business owners and creators cheering on friends who are working hard to make it on their own and do it in a way that makes them happy. Entrepreneurial people know what they are good at and they have tapped into their passion and turned it into profit.

Limit your time with people who would fill your head with negative thoughts and make you believe you can’t do this. You might love being a mom business owner, or you might hate it. Either way, you won’t know if you don’t go for it – and you could learn a lot just from the experience.

List of possible mom business ideas that you can manage all online or mostly online

  • Business coach
  • Copywriter
  • Marketing coach
  • Virtual assistant
  • Web designer
  • WordPress developer
  • Home organization expert
  • Life coach
  • Foreign languages tutor
  • Dog trainer
  • Esthetician
  • Hair and beauty expert
  • Event planner
  • Wedding planner
  • Real estate expert
  • Bookkeeper
  • Tax preparer
  • Cake decorator
  • Photographer
  • Crafter
  • Writer
  • Positivity coach
  • Motivational speaker
  • Yoga instructor
  • Fitness expert
  • Health and wellness coach
  • Work life balance expert
  • Gardening expert
  • Landscape design professional
  • Clinical herbalist

So what kind of business will you create? I’d love to hear from you in the comments below.

 

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