How to Promote Products You’re Proud of without Being Sleazy
Promoting products and services online is a great way to earn money. There are so many different products and services out there to promote, and along the way you’ll likely create your own. The key is to pick top notch products, use them first, and be honest about them. Your authenticity will show through when you promote something that you absolutely love! Your followers will feel it too. When you create something of your own, make it the best you are capable of making it.
As long as you are completely honest about the products and services you promote, you should not have any issues with product promotion.
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Create Top Notch Products
Anything you do starts with the products that you create. If your product is not top notch you will feel bad about trying to get people to buy it because you will not feel honest or good about it. Instead of doing that, create a real honest to goodness product or service that solves problems for your audience in a way that no one else can. If you do that you’re going to feel great about promoting it to others in multiple ways, because you’ll be proud of it.
Every product that I have created comes from my actual experience. It’s the exact same tools and systems that I use and now I share them with you. For example, my Deep Dive into Pinterest course came about by sharing my exact Pinterest strategy to grow my profile to over 15,000 followers with a few of my coaching clients. After they shared the same success, I saw the value in sharing my experience.
Find & Use Other Peoples Products Prior to Promotion
Now you don’t have to create your own content. In fact a great way to get started selling products is by promoting other peoples content. If you promote other people’s products or services, it’s important to try out at least a few of the products and services put out by that business. The reason is that unless you try it out you will have no idea whether the products are as good as they say they are. If you’re looking for a way to get started, check out Ultimate Bundle. I found them when I was searching for some productivity training for myself and have used them on occasion with great success.
My advice to you is to try a couple different products that you find useful to you and your business and if they are of high quality you can feel safe to promote the other products and / or services from that business. The truth is you’re just going to feel better if you know what the products are like before you promote them.
Be Honest About Every Product
If you are always honest about every product or service that you promote, focusing on the problems it solves for your audience you’ll never go wrong. The blog posts you write, the sales pages that you create, everything is designed to promote the solutions the product provides. If you can remember to focus on solutions, you’ll write honest promotional materials about each product or service and feel good about it.
Be sure to share your own experiences and show examples! Nothing speaks loader that actual cold hard proof.
Under Promise and Over Deliver
TV advertising often focuses on something called “puffery” and that it’s actually an acceptable thing to do in advertising. Saying something like “This is The BEST Widget you’ll Ever Need” this is a perfect example of puffery. You really don’t know if it’s the best widget but you say that because right now you believe it to be true. Lying would be something like, “You’ll Lose 100 lbs. in 1 Month” using our product. You know that’s impossible so to say so would be lying. Instead, create marketing and advertising that tells the truth about your product or service so that when they receive it, they’re blown away by how awesome it is.
So as you can see you can create and promote products and services that you know to be effective and it will not require you to do anything sleazy. In fact, when you create or find products that you believe in your heart of hearts that can help your audience, NOT promoting them would be much worse.
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