Get Excited to Create a Course! Climb into the Minds of Your Customers
So you’re thinking about launching a course… but you’re concerned about a slow economy? Don’t be. Your customers still have the same, basic needs as they did before. It’s just a matter of packaging up the deliverable in different way. In fact, now is a great time to launch a course. Why? When times get tough, people buckle down. They want to learn new things. They hope to master the craft so they can do it themselves.
If you’ve been offering a service, it’s time to show what you know. Remember, you’re the expert who people want to learn from. They hope to learn new things, as a way to increase their income potential. It’s true that they may be less likely to pay for services and splurge on luxuries. But don’t let that distract you. You are STILL the person who has something of value to offer. The value you have to share comes in the form of…
Again, just because your customers may be shying away from booking services from you does not mean all is lost. It just means that their perspective and priorities have changed. How will you work within their perspective and priorities? How will you use your God-given talents and self-honed skills, to empower others and make a good living as you do it?
Right now, your customers are more likely to invest in something that offers a long-term yield for them. Mastering a new skill, learning a trade, figuring out a new way to bring in income… these are the priorities for them. So it’s your goal to wrap your expertise around their new way of thinking, and find a way to meet their needs.
The acquisition of knowledge is one way for your customers to increase income. Therefore, the money they invest in a course will hold wide appeal for them at this time. Are you ready to match up to what they hope for? If you don’t, someone else will.
Remember, too, that this change in your business model does not mean you’ve abandoned your former commitment to providing exceptional quality service. It just means you’re shifting into a different mode, as a necessity, for the time being. Relax and go with the flow. When you flow into what you’re meant to do, be and share with the world, profit naturally flows to you.
Difficult times mean growth for you… AND your business.
When this challenging time is past, you will have grown and so will your business. A difficult time can become a time of growth, if you’re ready to face adversity and persevere on through.
Remember, again, that a slow economy brings an incredible opportunity to launch a course. This is because people are wanting to learn new things as a way to make money. They’re less likely to pay for services and splurge on luxuries. However, they are more likely to invest in something that offers a long-term yield for them.
If you’ve never taught a course before, computers and the internet offer a simple, user-friendly and affordable platform to share your knowledge and deliver training to people all over the world who want to know what you know.
Are you ready to evolve with the changing times?
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