Do you feel like you’re just pinning for the sake of pinning without any real Pinterest strategy, purpose, or noticeable effect on your traffic? Do you have good intentions on Monday, but by the end of the week you’ve forgotten all about your Pinterest Plan? Do you KNOW you could make it big if you could just get this Pinterest thing figured out?
Because every business, niche, and audience is different, there is no one way to promote your business on Pinterest – but there are definite guidelines and best practices you can follow to ensure that you are making the most of this awesome platform!
In this post, I’ll go over a winning plan to grow your Pinterest account over the next days, weeks and months. Are you ready to get started?
1) Make Your Profile Stand Out.
We’ve talked before about creating the Perfect Pinterest Profile, and it how really is important. You want to target and attract the right people, but Pinterest won’t do you any good if you’re marketing to the wrong group. For instance if your target audience is stay at home moms with young children, posting about night life in Bali just isn’t going to resonate with them. [Side Note: If you want to save pins that are not on brand with your message, use your secret boards. Only you can see these posts!]
To create the perfect Pinterest bio, you need to make sure you have these 3 things in place:
Keywords in your business name
This is searchable, so include a few on-brand keywords (eg. Food Blogger, Health Coach, WordPress, etc)
A great photo
Your profile photo is the “face” of your brand. I always recommend a personal photo or headshot instead of a logo if you are a solopreneur and a logo if you represent a company, but you can do whatever feels best.
A solid bio.
Keep it simple and to the point, but be sure to use targeted keywords here. Don’t forget to throw in your Call To Action at the end.
2) Create a Solid Foundation
In order to succeed on Pinterest, you need to have a good foundation upon which to build your account. This foundation consists of your boards, your pins, and the people or boards you follow.
Pinterest recommends starting out with no less than 5 boards, but I usually recommend starting with at least 10-15. These boards should be on-topic within your niche, have their descriptions filled out with relevant keywords, and have searchable, relevant names. Group boards are another great way to grow your Pinterest reach, so join a few! Only join as many as you feel you can keep up without getting overwhelmed.
When setting up accounts for my clients, I fill each new board with at least 25 pins. Choose pins that are well-made and are relevant to the board topic. When pinning your own content, it’s important to make sure that your pins are high quality. Your descriptions and titles need to have well-researched, good-quality keywords as well. These are pulled from your website or blog (as long as you have Rich Pins enabled).
Followers on Pinterest aren’t very important, so don’t dwell too much on that number. I usually suggest starting out by following about 100 other pinners or boards in your niche.
3) Develop a Killer Strategy
The most important part of using Pinterest is the ACTUAL PINNING. How and where you pin will greatly affect the way Pinterest works for you and your business. Let’s go over the basic strategies you can implement when pinning for your business:
Consistent, daily activity is a must on Pinterest. While the bulk of this can be done through schedulers (like Tailwind), it’s still a good idea to pop into Pinterest once a day. I usually recommend spending about 10 minutes per day pinning and following some new Pinners or boards. It doesn’t have to be a lot – even just pinning 5-10 things “live” and following 3-5 accounts will keep you “active” on Pinterest.
Every Monday, I head over to Tailwind and do my scheduling for the upcoming week. There is no “right” amount of pins to schedule each day, but try to do at least 10-15. There’s no solid evidence that any more than 30 pins per day does anything for your reach, so don’t stress yourself out and think that you need to pin 50 things every day!
First, I schedule out my own content. Keeping in mind each group board’s rules, I schedule my content out to all my group boards and then to relevant personal boards.
Then, I head to my group boards and schedule a few pins from each. This is a great way to find relevant content since group boards are usually based on a common topic (like mom blogging, recipes, etc).
After that, I head into the “share” or “promo” threads in my favorite Facebook groups and choose the posts that are relevant to my audience. This is a great way to find great content and also supports some of the newbies who may not be super active on Pinterest yet.
Tailwind Tribes is a great tool as well, you can schedule content out from there at this time, too.
Once a month, it’s a good idea to swing into Pinterest Analytics and do a quick checkup of how things are going. You can do it more often (weekly, if you like) but Pins can take a while to gain traction on Pinterest, so I found that checking more often just stresses me out! It’s a good idea to use Google Analytics along with Pinterest Analytics (and Tailwind too!) to give you a bigger picture.
Inside your Analytics, you can see which of your pins are performing well and which aren’t, and use that information to decide whether to make changes in your strategy, descriptions, or images.
After Publishing a Blog post (or listing a new product, etc)
Immediately after publishing a new post (for the sake of keeping things simple, I’m going to pretend we’re all bloggers – but you can definitely apply this to anything you’re promoting on Pinterest), pin the new post to the board that has only your own content. From there, you can pin it to all of your relevant group boards, personal boards, tribes, etc. I personally prefer to do this with Tailwind so it doesn’t all come out in one big lump and risk making Pinterest think I’m doing weird spammy things.
One way to make sure this step happens seamlessly is to create your Pin graphics ahead of time, or to make sure that you have a template to use.
4) Be Consistent!
Pinterest is a long-term thing – it takes a while to grow and build momentum. The most important thing is to be consistent in your pinning. Showing up regularly (manually or with a scheduler) is vital to your Pinterest success. Keep at it!
NOT GETTING THE TRAFFIC YOU WANT FROM PINTEREST?
IT’S TIME TO BOOK AN ACCOUNT AUDIT!
Each Audit Package includes a personalized Pinterest Strategy Plan, with actionable steps to ensure you are geting the most out of your efforts.