Have you heard about the newest Pinterest feature? Pinterest Communities may very well be the next big thing in Pinterest marketing. Are you ready?
Pinterest has quietly launched a new feature called Pinterest Communities and it’s a game changer. Today bloggers and pinners in the know are calling it the next big thing in marketing. And for good reason.
This new Pinterest Communities feature adds a social element to the otherwise content-only marketing tool. This opens up a whole new pool of potential customers for your business.
What Are Pinterest Communities And How Do You Join Them?
Facebook has groups, Twitter has parties, Instagram has pods, and now Pinterest has Communities.
Today I am sharing everything you should know about Pinterest Communities, along with how to access the new feature and create your own.
But first, make sure you get my Perfectly Pinterest eCourse! I’ve had a number of pins go viral over the years, and I’m sharing my strategy with you! Just let me know where I should send it.
Pinterest Is Not A Social Network…Until Now
If you read any Pinterest marketer or blogger’s guides to using Pinterest as a business (myself included) you will hear this again and again: Pinterest is not a social network, it’s a search engine, like Google. While it’s still true that Pinterest is a massive search engine and using strong Pinterest SEO is crucial, the social side of the platform is changing.
Because of this new Pinterest Communities feature, Pinterest can now be a social network, again.
Everything You Need To Know About Pinterest Communities
Pinterest Communities gives pinners a new way to communicate with others. As well as a new way to market your blog and business to an all-new audience.
A niche-defined audience whom you know the topics they like.
In a Pinterest Community, you can post comments, have conversations and most importantly, you can post links.
It’s a marketer’s dream!
Another important thing to know is that once a name has been created for a Pinterest Community, no one else can make another with the same name. So this is your chance to create a Pinterest Community for your niche, and be the only one in charge of the entire topic. How exciting is that?
How To Get The Pinterest Communities Tab
The new Pinterest Communities tab icon looks like this on your phone:
Or like this on your desktop:
In order to see the Pinterest Communities tab on your account, and before you can search the Pinterest communities database or make your own; you first need to join at least one community.
NOTE: You will need to access Pinterest Communities via the Pinterest app on your phone (and not a laptop/desktop computer) for the first time to unlock the communities feature. Once you’ve joined one community, the new Communities tab will appear on your account.
Using the Pinterest app on your phone, click this link: https://pin.it/gycmdgtll6a3jm and click to join my Pinterest community. After you have unlocked the communities feature you can search for communities and create your own.
Then you will be able to search for other communities and create your own.
How To Name Your Pinterest Community So Others Can Find It
Like everything else you do, how well you use SEO (search engine optimization) is one of the main factors that will determine whether your page becomes popular or not.
An easy way to set your new Pinterest Community up for success is to give it a name that makes SEO-sense.
Think of what someone would type into the search bar when looking for a community based around what services/products you offer.
If you are a health coach and want to build a Pinterest Community of customers interested in healthy clean eating, simply name your community “Healthy Clean Eating”.
Don’t name it something irrelevant like “My All Time Best Pins” because no one would type that in if they were looking for your product, right?!
Remember that no two Pinterest Communities can be named the same thing, so get in there fast to secure your name!
Join Our Pinterest Tips and Tutorials Community
Come and join the Pinterest Tips and Tutorials Community today and share your best content with this new group!
How I’ve Created the Perfect Pinterest Strategy
I’ve had a number of pins go viral over the years, and I’m sharing my strategy in my Perfectly Pinterest eCourse!
What Pinterest Communities Means For Your Business
Since this new Pinterest feature is brand new and is free to use. In fact, not many people know about it yet, it’s the perfect time to get in and make your mark!
A quick look at the first few communities that are popping up already are proving to be a hit with early users. These are people who you may not have had access to before.
This is the perfect time to get in front of a brand new pool of potential customers and share your business.
Now, I am really curious to see if Tailwind will add a new feature to coincide with Pinterest Communities.
In the meantime, come check out how I’ve been using Tailwind to grow my blog traffic from Pinterest. Tailwind is such a helpful little app!