5 Ways to Repurpose Your Content to Attract More Clients
You’ve got a wealth of information in that beautiful brain of yours but are you using it to better serve your business? What if I told you how you can easily repurpose your content to attract more clients? There’s a fine line of sharing all your hard-earned knowledge for free and sharing it only with your paying clients. If you increase the ways to share your knowledge, you can attract more clients while earning more income at the same time.
Let’s delve into the details…
Step One: Written Content
I’ll assume you have dozens of blog posts, short reports, or even an ebook written, since most people start with the written word when creating content, but if you don’t, I have a great blog post subscription service that you will definitely want to get signed up for. One way to repurpose these blog posts and reports is to sort them into similar categories or by similar topics and combine them into an ebook which you can then sell on Amazon. Or maybe these topics lend themselves more to a printed workbook with blank pages which your clients can write on and take notes. You haven’t written brand new content; you’ve just organized previous content and given it a new cover.
Step Two: Social Media
Now that you have all this fabulous content, take bits and pieces of it and share it on social media. Be sure to direct them to the full blog post on your website for more information on the subject. Facebook, Pinterest, Instagram and Twitter are all great platforms for sharing your content.
Step Three: Email/Newsletters
For every blog post I write, there is always an accompanying email that will go out either on that same subject or something that relates to it. It’s always a good idea to direct your readers back to your website for the full article or direct them to a product that corresponds to the email topic. I use AWeber to schedule my weekly broadcasts which includes a “What’s New on the Blog section”. Not everyone is going to see what you’ve shared on social media. Your weekly email is a great way to keep them up-to-date.
One of the most powerful email marketing tools you have is your email follow-up sequence. While the “know, like and trust” factor is important when it comes to making sales, it’s also worth remembering that new subscribers are highly likely to take action. Even if they’ve only just met you, a well-designed follow-up sequence can quickly:
• Establish you as the leader in your market
• Provide proof of concept
• Solidify that “know, like and trust” element
• Turn browsers into buyers
The key is to present an irresistible flow that leads naturally from one step to the next, making each offer along the way—whether free or paid—a “no brainer” your reader would never consider rejecting. In fact, she’ll anxiously await your next email (and the next, and the next) and happily fill her virtual cart with your latest products and services.
And all because you’ve designed an email follow-up she’d be foolish to ignore.
Not sure where to start? DOWNLOAD my Email Follow-Up Planner: Turn Your New Leads into Customers in 7 Days.
Step Four: Video
Take these same blog posts and reports and create short videos on each subject. Post these videos on your YouTube channel and cross promote them on Facebook with links leading back to your website. If video frightens you because you don’t want to be on camera, create PowerPoint slides with the text and then you have the choice of recording a voice over (with your own voice, of course) or simply adding some royalty-free background music that plays while the slides advance. Another video option is to have animation created based on the subject matter. That is more costly than being in front of the camera but it’s also a way to garner attention.
Not everyone is an avid reader and using video helps build that personal relationship between you and your potential clients. It’s most powerful if you get on camera because not only can they put a face to the name but they can hear your voice, your inflections, and your personality.
If you’re a real talker instead of natural writer, get out the camera and start recording your videos. Then send it to a transcriptionist who will turn it into the written word. Instant blog post or short report!
Step Five: Audio
Turn your blog posts, reports, or ebook into an audio file. Audio books are incredibly popular and you can sell that on your website or via a site like Audible. Other recordings can be bundled together into an audio class, a free download opt-in gift, or as a teleclass. If your specialty is motivational or inspirational, record daily motivational audios and for a monthly subscription they will be delivered to your clients who subscribe.
You can also follow the above advice and work backwards, starting with recording the audios and having them transcribed into blog posts, email series, or social media posts.
Repurpose Your Way to Passive Income
Combining your current content into different forms now gives you the opportunity to sell these as passive income streams. Keep in mind that different people have different ways of learning and absorbing material, so covering your bases between written, video and audio options is appealing.
If you’re stuck on what to do with all of these new leads that you are bring in, DOWNLOAD my Email Follow-Up Planner: Turn Your New Leads into Customers in 7 Days.
I’d love to hear your thoughts! How are you planning to repurpose your content to attract more clients? Leave me a comment below!